As a proven product leader and people manager, I have a talent for engaging engineers and customers. I quickly tackle complex problems to find effective solutions and excel in communicating with diverse audiences. My technical skills and communication prowess have made me an asset in developing innovative products and building successful teams.
Virbela
Lead Product Manager
March 2021 to present
Remote work
- Led the delivery of a Generative AI-driven chatbot from conception to launch.
- Established and directed Virbela’s product team, focusing on customer needs, and increasing time-to-market by twofold.
- Catalyst for bridging development teams, increasing the release cycle, and improving application performance.
- Shifted our focus to target critical markets to elevate product adoption by 28% within two years.
- Launched customer-facing APIs, offering means for customers to create more engagement in their virtual world.
- Led compliance initiatives to meet General Data Protection Regulation (GDPR) standards, allowing us to enter the European market.
- Developed a reselling solution that drove Virbela’s growth in Japanese and Korean markets, increasing revenue by 15%.
project44
Product Manager
August 2020 – February 2021
Remote work
- Drove network growth by 34% by launching new invitations to attract carriers.
- Expanded carrier network through connection with a third-party platform, enabling thousands of new members.
Omnitracs, LLC
SaaS Senior Product Manager – Strategic Initiatives
May 2019 – June 2020
Evanston, Illinois
- Achieved 180% YoY revenue growth for web service-based freight visibility product in one year.
- Developed and launched an Android/iOS mobile application to enhance truck driver productivity and customer retention.
- Built customer dashboards utilizing SQL and PowerBI, providing insights into business health.
SaaS Senior Product Manager – Canadian Market
February 2017 – May 2019
Oakville, Ontario
- Drove revenue growth of load tracking product by 69% year-over-year.
- Revitalized $30MM Canadian market by prioritizing French-Canadian needs.
- Pivoted stakeholder focus, saving an $8MM product with strategic roadmap.
Product Manager
June 2015 – February 2017
Dallas, Texas
- Managed BETA for in-cab camera IoT (Internet-of-things) solution, successfully launching the product.
- Created a new process to streamline the product team’s ability to collect feedback and manage the BETA test.
- Designed entry plan for 3PL market, selling load tracking tech.
CROSSMARK
Product Owner / Business Analyst
August 2013 to June 2015
Plano, Texas
- Designed and developed an automated report supporting a $10MM+ Coca-Cola business line.
- Led an Agile/Scrum team of six, creating a promotion insights dashboard for 25 corporate clients.
- Oversaw Agile/Scrum team of eight, launching a reporting system for client insights, saving 30% time for internal users.
Management Trainee
June 2011 to August 2013
Plano, Texas
- Planned and executed Walmart in-store promotions for Kimberly-Clark’s 250 retail reps.
- Broadened SpartanNash’s loyalty focus, capturing nuanced customer demographics.
- Managed retail projects for 700 Mondelez merchandisers across multiple brands.
Bill McHenry 